{"componentChunkName":"component---src-templates-article-tsx","path":"/post/france-bans-meat-terms-for-vegan-alternatives/","result":{"data":{"site":{"siteMetadata":{"title":"The Helfy Blog","siteUrl":"https://blog.helfy.uk","description":"Writings about all things Helfy: food, wellness, health, science, and news."}},"article":{"title":"France bans meat terms for plant-based alternatives","slug":"france-bans-meat-terms-for-vegan-alternatives","publishDate":"Jul 4th 2022","isoPublishDate":"2022-07-04T23:00:00+00:00","tags":["food","news"],"heroImagePreview":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"//images.ctfassets.net/yze9xiop16jj/4YMAgsLOEsNs93jAvvO9MM/2506429de0c34ebb5900b735292a72b0/Plant-based_picture.jpeg?w=1200&h=675&fl=progressive&q=50&fm=jpg","srcSet":"//images.ctfassets.net/yze9xiop16jj/4YMAgsLOEsNs93jAvvO9MM/2506429de0c34ebb5900b735292a72b0/Plant-based_picture.jpeg?w=300&h=169&fl=progressive&q=50&fm=jpg 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ban will come into effect on October 1 and will only apply to plant-based products manufactured in France. This means that a plant-based steak imported from elsewhere in the European Union could sit side-by-side on French supermarket shelves with a similar French-made product that will have to bear a different name.</p>\n<p>The French meat lobby <a href=\"https://www.just-food.com/news/france-ban-plant-based-food-meaty-names/\" title=\"france-ban-plant-based-food-meaty-names\">is aware</a> that, as it stands, the ban does little to save people from confusion and wants to see it extended to imported plant-based foods too, with an eye to it going European-wide. In October 2020, the European Union voted not to impose such a ban on meat substitutes, but did follow France in forbidding dairy terms for dairy alternatives such as soy milk. The possibility thus remains that all European produced plant-based foods would be subject to such censorship in future.</p>\n<p>Of course, the confusion of the customer was not really the concern of the meat lobby that pushed so hard for this ban in the first place. The ultimate point of plant-based steaks, sausages, milks, and cheeses is not for them to be a totally different product from the ‘real’ thing, but to displace it. Otherwise their full benefits for the planet and farmed animals will never be realised. Forcing them to be named in unfamiliar ways - with potentially no consistency between different brands - is a strategy to make them less accessible to people. This, as <a href=\"https://www.independent.co.uk/life-style/food-and-drink/food-organisation-european-parliament-eu-proposal-word-ban-sausage-burger-meat-free-products-a8965176.html\" title=\"ban-sausage-burger-meat-free-products\">critics</a> and <a href=\"https://www.dailysignal.com/2021/01/25/lawmakers-should-reject-meat-lobbys-efforts-to-hold-back-plant-based-alternatives/\" title=\"reject-meat-lobbys-efforts\">policy analysts</a> have argued, is about trying to hobble the competition.</p>\n<p>Everywhere one looks there is aggressive pushback from the meat and dairy industries against the rise of plant-based foods. <a href=\"https://www.just-food.com/news/south-africas-plant-based-industry-rails-against-meaty-names-ban/\" title=\"south-africas-plant-based-industry-rails-against-meaty-names-ban\">South Africa</a> pipped France to the post on a similar ban by days, while <a href=\"https://www.abc.net.au/news/rural/2022-02-24/definition-of-meat-inquiry-food-labelling/100855864\" title=\"definition-of-meat-inquiry-food-labelling\">The National Part of Australia</a> is lobbying for one too. <a href=\"https://ahdb.org.uk/news/we-eat-balanced-drives-positive-rethink-of-red-meat-and-dairy-for-consumers\" title=\"we-eat-balanced-drives-positive-rethink-of-red-meat-and-dairy-for-consumers\">Meat lobby marketing campaigns</a> have also sprung up to discredit plant-based alternatives.</p>\n<p>If anything, the meat lobby’s real worry is that customers will increasingly choose to opt for plant-based versions instead of animal-based ones, in full awareness of what they are doing - and why.</p>"}},"description":{"description":"If the point was to avoid customer confusion, the [decree](https://www.legifrance.gouv.fr/jorf/id/JORFTEXT000045978360 \"Decree\") issued last week by the French government banning the use of ‘meat’ terms for plant-based alternatives has rather failed in its objective."},"author":{"name":"Ali Sheehan-Dare","title":"Co-founder of Planty","slug":"ali-sheehan-dare","image":{"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/yze9xiop16jj/7orLdboQQowIUs22KAW4U/7a9dae3dbdc64c51ee902c7fefa55f4f/ali.jpg?w=100&h=100&q=50&fm=webp 100w,\n//images.ctfassets.net/yze9xiop16jj/7orLdboQQowIUs22KAW4U/7a9dae3dbdc64c51ee902c7fefa55f4f/ali.jpg?w=200&h=200&q=50&fm=webp 200w,\n//images.ctfassets.net/yze9xiop16jj/7orLdboQQowIUs22KAW4U/7a9dae3dbdc64c51ee902c7fefa55f4f/ali.jpg?w=400&h=400&q=50&fm=webp 400w,\n//images.ctfassets.net/yze9xiop16jj/7orLdboQQowIUs22KAW4U/7a9dae3dbdc64c51ee902c7fefa55f4f/ali.jpg?w=800&h=800&q=50&fm=webp 800w","sizes":"(min-width: 400px) 400px, 100vw","type":"image/webp"}],"fallback":{"src":"//images.ctfassets.net/yze9xiop16jj/7orLdboQQowIUs22KAW4U/7a9dae3dbdc64c51ee902c7fefa55f4f/ali.jpg?w=400&h=400&fl=progressive&q=50&fm=jpg","srcSet":"//images.ctfassets.net/yze9xiop16jj/7orLdboQQowIUs22KAW4U/7a9dae3dbdc64c51ee902c7fefa55f4f/ali.jpg?w=100&h=100&fl=progressive&q=50&fm=jpg 100w,\n//images.ctfassets.net/yze9xiop16jj/7orLdboQQowIUs22KAW4U/7a9dae3dbdc64c51ee902c7fefa55f4f/ali.jpg?w=200&h=200&fl=progressive&q=50&fm=jpg 200w,\n//images.ctfassets.net/yze9xiop16jj/7orLdboQQowIUs22KAW4U/7a9dae3dbdc64c51ee902c7fefa55f4f/ali.jpg?w=400&h=400&fl=progressive&q=50&fm=jpg 400w,\n//images.ctfassets.net/yze9xiop16jj/7orLdboQQowIUs22KAW4U/7a9dae3dbdc64c51ee902c7fefa55f4f/ali.jpg?w=800&h=800&fl=progressive&q=50&fm=jpg 800w","sizes":"(min-width: 400px) 400px, 100vw"}},"layout":"constrained","width":400,"height":400,"placeholder":{"fallback":"data:image/jpeg;base64,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"}}},"shortBio":{"childMarkdownRemark":{"html":"<p>Co-founder of Planty. Science lover. Tech enthusiast. Fan of plant-based food. Fascinated by how eating more plants can positively impact the world we live in.</p>"}}}},"articlesByAuthor":{"nodes":[{"title":"Our prices are changing","slug":"our-prices-are-changing","publishDate":"Nov 15th 2022","tags":["news"],"heroImage":{"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/yze9xiop16jj/2af9O4OnnBeYQPrH8nmWbV/797e0f5023494e7f63b46fbbec0c6a87/Header_2.jpg?w=298&h=105&q=50&fm=webp 298w,\n//images.ctfassets.net/yze9xiop16jj/2af9O4OnnBeYQPrH8nmWbV/797e0f5023494e7f63b46fbbec0c6a87/Header_2.jpg?w=597&h=210&q=50&fm=webp 597w,\n//images.ctfassets.net/yze9xiop16jj/2af9O4OnnBeYQPrH8nmWbV/797e0f5023494e7f63b46fbbec0c6a87/Header_2.jpg?w=1193&h=419&q=50&fm=webp 1193w","sizes":"(min-width: 1193px) 1193px, 100vw","type":"image/webp"}],"fallback":{"src":"//images.ctfassets.net/yze9xiop16jj/2af9O4OnnBeYQPrH8nmWbV/797e0f5023494e7f63b46fbbec0c6a87/Header_2.jpg?w=1193&h=419&fl=progressive&q=50&fm=jpg","srcSet":"//images.ctfassets.net/yze9xiop16jj/2af9O4OnnBeYQPrH8nmWbV/797e0f5023494e7f63b46fbbec0c6a87/Header_2.jpg?w=298&h=105&fl=progressive&q=50&fm=jpg 298w,\n//images.ctfassets.net/yze9xiop16jj/2af9O4OnnBeYQPrH8nmWbV/797e0f5023494e7f63b46fbbec0c6a87/Header_2.jpg?w=597&h=210&fl=progressive&q=50&fm=jpg 597w,\n//images.ctfassets.net/yze9xiop16jj/2af9O4OnnBeYQPrH8nmWbV/797e0f5023494e7f63b46fbbec0c6a87/Header_2.jpg?w=1193&h=419&fl=progressive&q=50&fm=jpg 1193w","sizes":"(min-width: 1193px) 1193px, 100vw"}},"layout":"constrained","width":1281.2649164677805,"height":450.00000000000006,"placeholder":{"fallback":"data:image/jpeg;base64,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"}}},"description":{"childMarkdownRemark":{"html":"<p>New pricing. Still cheaper. Still the best quality. Still the best flavours.</p>"}},"author":{"name":"Ali Sheehan-Dare","slug":"ali-sheehan-dare","image":{"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/yze9xiop16jj/7orLdboQQowIUs22KAW4U/7a9dae3dbdc64c51ee902c7fefa55f4f/ali.jpg?w=40&h=40&q=50&fm=webp 40w,\n//images.ctfassets.net/yze9xiop16jj/7orLdboQQowIUs22KAW4U/7a9dae3dbdc64c51ee902c7fefa55f4f/ali.jpg?w=80&h=80&q=50&fm=webp 80w,\n//images.ctfassets.net/yze9xiop16jj/7orLdboQQowIUs22KAW4U/7a9dae3dbdc64c51ee902c7fefa55f4f/ali.jpg?w=160&h=160&q=50&fm=webp 160w,\n//images.ctfassets.net/yze9xiop16jj/7orLdboQQowIUs22KAW4U/7a9dae3dbdc64c51ee902c7fefa55f4f/ali.jpg?w=320&h=320&q=50&fm=webp 320w","sizes":"(min-width: 160px) 160px, 100vw","type":"image/webp"}],"fallback":{"src":"//images.ctfassets.net/yze9xiop16jj/7orLdboQQowIUs22KAW4U/7a9dae3dbdc64c51ee902c7fefa55f4f/ali.jpg?w=160&h=160&fl=progressive&q=50&fm=jpg","srcSet":"//images.ctfassets.net/yze9xiop16jj/7orLdboQQowIUs22KAW4U/7a9dae3dbdc64c51ee902c7fefa55f4f/ali.jpg?w=40&h=40&fl=progressive&q=50&fm=jpg 40w,\n//images.ctfassets.net/yze9xiop16jj/7orLdboQQowIUs22KAW4U/7a9dae3dbdc64c51ee902c7fefa55f4f/ali.jpg?w=80&h=80&fl=progressive&q=50&fm=jpg 80w,\n//images.ctfassets.net/yze9xiop16jj/7orLdboQQowIUs22KAW4U/7a9dae3dbdc64c51ee902c7fefa55f4f/ali.jpg?w=160&h=160&fl=progressive&q=50&fm=jpg 160w,\n//images.ctfassets.net/yze9xiop16jj/7orLdboQQowIUs22KAW4U/7a9dae3dbdc64c51ee902c7fefa55f4f/ali.jpg?w=320&h=320&fl=progressive&q=50&fm=jpg 320w","sizes":"(min-width: 160px) 160px, 100vw"}},"layout":"constrained","width":160,"height":160,"placeholder":{"fallback":"data:image/jpeg;base64,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"}}}}},{"title":"How can you keep a 5-star gut? Making the most of our \"second brain\". 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important is it to eat locally for the health of the planet?","slug":"how-important-is-it-to-eat-locally-for-the-health-of-the-planet","publishDate":"Apr 19th 2021","tags":["environment","food","science"],"heroImage":{"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/yze9xiop16jj/1dJbkEhQe5MdncdCcApS2q/68c0f0c55f96023c8c8041f31523e887/1251.jpg?w=263&h=112&q=50&fm=webp 263w,\n//images.ctfassets.net/yze9xiop16jj/1dJbkEhQe5MdncdCcApS2q/68c0f0c55f96023c8c8041f31523e887/1251.jpg?w=527&h=225&q=50&fm=webp 527w,\n//images.ctfassets.net/yze9xiop16jj/1dJbkEhQe5MdncdCcApS2q/68c0f0c55f96023c8c8041f31523e887/1251.jpg?w=1053&h=450&q=50&fm=webp 1053w,\n//images.ctfassets.net/yze9xiop16jj/1dJbkEhQe5MdncdCcApS2q/68c0f0c55f96023c8c8041f31523e887/1251.jpg?w=2106&h=900&q=50&fm=webp 2106w","sizes":"(min-width: 1052.5497814473044px) 1052.5497814473044px, 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all heard the advice to ‘eat local’ to help the planet before, even directly from the United Nations. But how true is this?</p>"}},"author":{"name":"Ali Sheehan-Dare","slug":"ali-sheehan-dare","image":{"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/yze9xiop16jj/7orLdboQQowIUs22KAW4U/7a9dae3dbdc64c51ee902c7fefa55f4f/ali.jpg?w=40&h=40&q=50&fm=webp 40w,\n//images.ctfassets.net/yze9xiop16jj/7orLdboQQowIUs22KAW4U/7a9dae3dbdc64c51ee902c7fefa55f4f/ali.jpg?w=80&h=80&q=50&fm=webp 80w,\n//images.ctfassets.net/yze9xiop16jj/7orLdboQQowIUs22KAW4U/7a9dae3dbdc64c51ee902c7fefa55f4f/ali.jpg?w=160&h=160&q=50&fm=webp 160w,\n//images.ctfassets.net/yze9xiop16jj/7orLdboQQowIUs22KAW4U/7a9dae3dbdc64c51ee902c7fefa55f4f/ali.jpg?w=320&h=320&q=50&fm=webp 320w","sizes":"(min-width: 160px) 160px, 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THE TASTIEST ice cream.</p>"}},"author":{"name":"Joe Lovell","slug":"joe-lovell","image":{"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/yze9xiop16jj/5HxKtZo3oOQH96upLxaTsd/d7d1834f0e4286273c44410d08004e51/super-smiley-joe-461496b0253c6d985c6a4306bda04d39.jpg?w=40&h=40&q=50&fm=webp 40w,\n//images.ctfassets.net/yze9xiop16jj/5HxKtZo3oOQH96upLxaTsd/d7d1834f0e4286273c44410d08004e51/super-smiley-joe-461496b0253c6d985c6a4306bda04d39.jpg?w=80&h=80&q=50&fm=webp 80w,\n//images.ctfassets.net/yze9xiop16jj/5HxKtZo3oOQH96upLxaTsd/d7d1834f0e4286273c44410d08004e51/super-smiley-joe-461496b0253c6d985c6a4306bda04d39.jpg?w=160&h=160&q=50&fm=webp 160w,\n//images.ctfassets.net/yze9xiop16jj/5HxKtZo3oOQH96upLxaTsd/d7d1834f0e4286273c44410d08004e51/super-smiley-joe-461496b0253c6d985c6a4306bda04d39.jpg?w=320&h=320&q=50&fm=webp 320w","sizes":"(min-width: 160px) 160px, 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